Few common questions about Digital Marketing

We often receive a wide range of questions about digital marketing from people. So we thought why don’t we answer them all at once. In this blog post, we have answered some frequently asked questions on digital marketing and training. Without any further ado, let us get started.

Most times when I tell people i am a digital marketer, they will be like WHAAAT???  You are into marketing??? It is funny how they manage to miss the “Digital” part of the name and pick out the marketing part of it. I will then have to tell them again “not marketing like what you are thinking of but digital marketing” and then comes the next question, what is digital marketing? Is it different from the normal marketing?

The perception of Nigerians towards marketers has been disdained that people now fear or run away from anything that comes with “marketing” as either a name or part of its name. I decided to make this post to educate the public on some of the questions that are usually asked about digital marketing.

What is Digital Marketing?

Digital marketing is an act of promoting products (either physical or digital products) or services on an electronic media or through an electronic means. The end goal of a digital marketer is not that different from that of a traditional marketer.

Difference between Digital and Traditional Marketing?

Although the end goal of digital and traditional marketing are similar but there are some major differences in their method, medium and cost. With digital marketing for example you can easily reach the whole world from the comfort of your home, it is cost economical as you can easily run a campaign based on your budget and it is more precise since it gives you the ability to target your specific kind of audience unlike traditional marketing that can’t be directed and sometimes requires a capital that maybe high for small business to run a marketing advert.

Why do you need Digital Marketing for Business?

We are in an era where many people are turning to the internet for things as little as comparing price, checking of reviews etc. Your business has no better place to have a strong presence than in the digital world. If you are not online,  you are limiting your end users.


What is SEO?

SEO is an acronym for Search Engine Optimization. In a more detailed explanations this can be a bit technical but I will explain it in a simple way. SEO are some set of activities you do and checks you put in place to ensure that your website appears above other similar websites on search engine whenever someone searches for the service or product you are offering.


SME, What is it?

SEM means Search Engine Marketing. This is also known to some people as Pay Per Click (PPC) marketing. It deals with the display of your ads (paid) on top of relevant search engine result page (SERP) like Google, Yahoo and Bing.  The difference between SEO and SEM is that SEO draws traffic through algorithms while SEM draws traffic through purchased ads on search engines.


Who can learn digital marketing?

There is no degree required to learning or becoming a digital marketer but how ever if you plan to get into an organization as a digital marketer, it is important to own a graduate program.


What opportunities available to digital Marketers?

With the growing number of businesses online there are a lot of opportunities available with shortage professionals. As a digital marketer, there are lots of avenues through which you can apply the knowledge to help you generate revenue either as blogger or entrepreneur.  You will know exactly what to do in order to boost your business level.


If you want to know or be taught in depth about Digital marketing, you can contact us to know when our next class will be holding as you do offer classes on digital marketing from time to time. Thanks 

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