- October 19, 2018
- Posted by: afolabi akinwunmi
- Category: Blog
As a business owner, the paramount act that you should always take cognizance of and practise always is creating, building and maintaining an excellent relationship with your customers. Of course, there are a number of digital marketing tools that would help you achieve this if you are already or looking to take your business online.
As aforesaid in the opening line, you need to learn about your customers and understand them in order to market and sell to them. According to a report by Econsultancy and IBM, 33 percent of top marketers surveyed said that having the right technologies for data collection and analysis is key to understanding your customers.
And, here, it is just right to give some credit to technology because today, there is so much rich data readily available about your customers. They leave a trail all over social media, on search engines and across the internet.
Here are my top five digital marketing tools well-suited for you to best understand your customers:
- Google Trends
Google Trends allows you to see related search terms and topics which could reveal new opportunities for your business. With Google Trends, you can identify and learn about the search terms your potential customers are using. The tools tells you how popular search queries are and how their popularity has changed over time.
According to eMarketer, nearly a third of the world’s population uses social media regularly. And these days, social media is not just for connecting with friends; it is also for connecting with businesses.
With hootsuite, you can manage your social media networks all in one place and track mentions of your brand. You can set up feeds for mentions of your company’s name, your competitors and your industry in general. Being able to do all of these would afford the chance to tap into the relevant conversations your customers are having and learn from them.
Hootsuite is best suited for businesses that already have a social media presence and want to be able to find out and monitor what people are saying about their brand.
Salesforce can be likened to a system as Microsoft Excel or Outlook where people store lead and customer data. But then, with data stored in insufficient tools and in multiple places as such, it can easily get disorganized and even be lost.
A cloud-based system like Salesforce, however, allows you to manage all of your customer data in one place. You can store contact information and notes on your interactions with customers, and even send emails from the platform. In other words, salesforce would help ensure that all of the information you gather about your g is stored together. This allows you to see the whole picture and have a clear and thorough understanding of your customers.
- Google Analytics
If there’s just one tool from this compiled list you decide to use, it definitely should be this one.
Google Analytics is a powerhouse analytics tool that can track the traffic coming to your website and the performance of each web page. It gives you insight into how your customers are interacting with your brand. Insights such as; Is there one page on your website that is resonating the most? What type of content is attracting the most visitors? Answering these questions, you would be able to learn about customer’s likes, dislikes, and preferences.
Also, with Google Analytics, you can learn how much time visitors spend on your site, their geographic distribution and a whole lot more information.
SurveyMonkey gives you the ability to engage with your customers directly and get their feedback on how you can improve. Make sure you ask open-ended questions so your customers can respond with their own answers. With this, you would gain valuable insights which you can then act upon to improve your brand.