Every day my inbox is flooded with questions about how relevant online marketing is for business exploit. People want to know how to come up with a digital strategy for their business. They want to how to implement the strategies to achieve defined marketing goals. And they’re trying to figure out how to get tons of high net paying clients without wasting their money.
Chances are, you probably have these same types of questions. And you’ve probably even spent some time on blogs, forums and around the web, trying to get answers. Problem is, you keep getting conflicting answers, right?
For example, just pop onto any online marketing forum and ask this question: How can I make sales using digital marketing platforms?
I guarantee that you’ll get conflicting advice. Some people will tell you to get more followers on your social media platforms. Another group will advocate that you should set sponsored Ads to generate leads. And just to make it extra confusing, you might even get a few people telling you to get influencers to promote your product or service on their channel.
So you’re left to sort through the wheat and the chaff.
If you’re new to that particular community, it’s even harder because you don’t know who to trust. Because the truth is, there are plenty of wannabe digital marketers who want you to think they know what they’re talking about – but they’re just as clueless as everyone else. And in some cases, these types of people are offering downright dangerous advice.
That’s why I compiled this list of frequently asked questions.
I wanted to make sure you got the right advice from someone who’s successfully navigated the world of implementing online marketing strategies to achieving marketing goals for businesses. Read on…
DIGITAL STRATEGY QUESTION 1:
What is digital strategy and how best can I align my marketing goals with the right digital strategy?
Digital strategy simply means following a set of rules, activities, plans, etc.; leveraging on technology and digital tools to achieve set goals or objectives. The first step is to define your marketing objective with specific key performing indicator. Narrow your objectives down to the figure you wish to achieve within specific time. Once this is defined, ask for help with your goal in mind. This could be inform of reaching out to a consultant, colleague, expert that is able to match up your marketing objectives with a blue print of digital strategies to apply to achieve the desired result.
DIGITAL STRATEGY QUESTION 2:
Other form of marketing I have been using is expensive, Is there a cheaper way to get the same results?
Well, your niche and strategy will determine the platform you will use and the set up cost. The interesting thing about online marketing is that you can measure your result, review your performance and tweak at intervals without waiting to exhaust all your Ad budget. This flexibility helps you get better result.
DIGITAL STRATEGY QUESTION 3:
Does digital strategy work for all businesses?
If your business falls into the category that delivers product or service to customers locally or globally, digital strategy would be a perfect fit for you.
DIGITAL STRATEGY QUESTION 4:
Every time I try to set up online marketing strategy to drive sales, I end up getting frustrated with low sales in return. How can I avoid this in the future?
Get an online marketing coach or expert in the field that can work alongside with you to achieve the desired result.
DIGITAL STRATEGY QUESTION 5:
I’ve been trying to sell my product/service online for like 7 months but I’m not seeing good results. What am I doing wrong?
Well, the question should be what is your strategy? Just as you cannot start up a building project without concluding on how you want it to appear on a survey plan. You should also have a well-designed strategy on questions like what platform to use, how to use it, how you want to be perceived by your clients, and your clients prefers to pay you, etc. You have to take a step back and revisit the digital strategy you have in plan to achieving your result.
DIGITAL STRATEGY QUESTION 6:
If you went back in time and were going to implement online marketing strategies for your business for the first time ever, what would you do differently this time?
I would have consciously increased my social proof with everyone I come in contact with, build a larger network, collaboration and community. Then finally, productise most of my services while building a sales funnel to automate it. With these, I can live anywhere in the world and make money consistently.
DIGITAL STRATEGY QUESTION 7:
I don’t have a whole lot of time to follow up leads from sponsored Ads, because I have work, family and social responsibilities. What do you suggest I do?
Well, for someone that is very busy like you, what you probably need is a sales funnel automation. With this, depending on your business; you would be able to productise your service, create a landing page, a sales page, opt-in page, check out page, email series and other forms of automation that will make life easier for you once it is set up. You just need to tweak your funnel once a while based on client’s requirement.
At last, you finally know the TRUTH about online marketing, the importance of creating a digital strategy for your brand and how to get started with deciding the approach to scale your business online. And that means that you can now reach out for help stating your desired need more confidently, because you’re armed with the knowledge you need to succeed.
See you at the top!